Rams, a documentary about legendary designer Dieter Rams

Dieter Rams is one of the world’s most influential designers. Rams acolyte and Apple design chief Jony Ive has said of him:

Dieter Rams’ ability to bring form to a product so that it clearly, concisely and immediately communicates its meaning is remarkable… He remains utterly alone in producing a body of work so consistently beautiful, so right, and so accessible.

Gary Hustwit, director of Helvetica and Objectified, is making a documentary about Rams called Rams. Here are three short clips from the film:

Rams will include in-depth conversations with Dieter, and dive deep into his philosophy, his process, and his inspirations. But one of the most interesting parts of Dieter’s story is that he now looks back on his career with some regret. “If I had to do it over again, I would not want to be a designer,” he’s said. “There are too many unnecessary products in this world.” Dieter has long been an advocate for the ideas of environmental consciousness and long-lasting products. He’s dismayed by today’s unsustainable world of over-consumption, where “design” has been reduced to a meaningless marketing buzzword.

The movie will have original music by Brian Eno and will be released sometime later this year.

Tags: Brian Eno   Dieter Rams   Gary Hustwit   Jony Ive   Rams   design   movies   video

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