Amazing 2-day online conference
Tuesday, 1 May 2018
New video by HomemadeEntrepreneur on YouTube
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4 takeaways from Neiman Marcus’ awesome mobile app
I was in a department store over the weekend and left empty-handed. I couldn’t find anything and eventually opted to go online instead. Writing about “the new luxury landscape” a few days earlier, I learned a lot about Neiman Marcus’ dedication to omnichannel. And I couldn’t stop thinking about that app and how much better my shopping experience would be with one just like it.
In the age of ecommerce, the mall is increasingly becoming an endangered species. Analysts have predicted that 25% of them could be out of business by 2022. Macy’s, JCPenney and Kmart are shuttering locations, while Sears tops USA TODAY‘s retail death watch list. Neiman Marcus, on the other hand, had two positive quarters in a row, citing the brand’s digital-first strategy as the catalyst for the turnaround.
In a way, Neiman Marcus’ app epitomizes that digital strategy, focusing more on where their customers are (online and offline, often at the same time) rather than where they used to be (the mall). We’ve mentioned some of its features before, but here’s a deeper dive into the app and what retailers can take away from it.
1. Make everything ridiculously easy to find (and re-find)
Department stores are overwhelming. And in many cases, so are their websites, laid out like digital circulars and your eyes don’t even know where to begin. The Neiman Marcus app has a clean layout, without too much going on. The best part is the horizontal list of categories. That saves space on a small smartphone screen and prevents shoppers from having to click “see more.” It doesn’t sound like a big ask, but that doesn’t mean consumers agree. Haven’t you ever X’d out of a YouTube video rather than watch six seconds of an ad?
Once you get off the homepage, the app has a great search function. The infinite amount of products are in very specific categories, ultimately making everything ridiculously to find. You can apply multiple filters at once and save favorites, making everything ridiculously easy to re-find, if need be. Notice that in addition to adding favorites to your cart or emailing them to yourself, you can send them directly to your sales associate. Not “a” sales associate; “your” sales associate. And if you’re a consistent shopper, the search function remembers your size.
2. Utilize your talent
What feels like one million years ago, I worked at Bloomingdale’s. On the first day, the trainer from HR said, “The only thing people can get here that they can’t get somewhere else is you.” We were encouraged to build personal loyalty and create relationships with regulars, who feel like insiders and shop more. Neiman Marcus almost certainly works the same way.
Sales associates are incorporated into the app, making it an omnichannel shopping experience in and of itself. You can find sales associates, and call, email, text or FaceTime them.
3. Cross-sell
Another similarity between sales associates at Bloomingdale’s and Neiman Marcus: They probably have a lot of the same conversations along the lines of, “I’m looking for a shoe I saw but can’t really describe…” With Snap. Find. Shop., consumers can take photos of products they see and image recognition technology serves them up the closest approximations Neiman Marcus has in stock.
I tested the visual search feature to see how well it works. Notice that it doesn’t make any assumptions about what I had in mind. Am I looking for a black T-shirt or V-neck T-shirt? Or both? I like that the search results aren’t so literal.
4. Make it fun
People are very particular about the few apps where they spend the majority of their time. What do the most popular mobile apps have in common? Facebook, YouTube, Instagram and Snapchat all provide mindless fun.
Neiman Marcus offers that, too, with Flip to Find, where consumers swipe on products, dating app-style. It’s for gifts, purchases where you’re less likely to something in particular in mind. Anything you like goes right into your favorites. And if you want, straight to your sales associate.
The post 4 takeaways from Neiman Marcus’ awesome mobile app appeared first on ClickZ.
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New video by HomemadeEntrepreneur on YouTube
Do you want to know how to save money? Let me show you this one super simple way I saved over $9,000 in just one year and best of all this method is absolutely free. $5 Off Raise.com Purchase CLICK HERE ➡️ https://bit.ly/2jjOr74 SUBSCRIBE To Become Part Of The Homemade Entrepreneur Family. CLICK HERE ➡️➡️ https://goo.gl/ln3yeU Inside this video I show you what I do on a daily basis to save thousands of dollars. If you want to learn how to save money fast, then watch this entire video and take action. ▼▽▼ FREE ONLINE GUIDES ▼▽▼ Beginners Guide To Passive Income - http://bit.ly/2CyYv7i Keys To YouTube Profits - http://bit.ly/2Fo6tCE 15 Profitable Passive Income Streams - http://bit.ly/2qm3vXY ▼▽▼ ONLINE COURSES ▼▽▼ All Online Courses ➡️ https://ift.tt/2wI3oEm Passive Income For Entrepreneurs ➡️ http://bit.ly/2EpvmcW Amazon FBA Private Label ➡️ http://bit.ly/2EPqhup Learn To Wholesale ➡️ http://bit.ly/2qm0FlX ▼▽▼ TOOLS I USE ▼▽▼ Clickfunnels 14 Day Free Trial - http://bit.ly/2Ias6Uv JungleScout - http://bit.ly/Jscouts ConvertKit Free Trial - http://bit.ly/heconvert ▼▽▼ QUESTIONS ▼▽▼ If you have any questions regarding making money online, entrepreneurship, passive income, marketing, or anything in between, then please post your questions in the comment section below. I am always happy to help out a fellow online entrepreneur. ▼▽▼ MORE AMAZING VIDEOS ▼▽▼ How To Rank Any YouTube Video Fast - https://youtu.be/r8t32ctdOzc 13 Ways To Make Money On YouTube - https://youtu.be/74zXpF32bRE How To Make $100 A Day Online - https://youtu.be/E0TMKNF-M4w Best Passive Income - 2018 - https://youtu.be/XMXtim1QkCQ Why I Will Never Work A 9-5 Job Again - https://youtu.be/V4Tko4Dz_G4 How To Make $30,000/Month From Amazon FBA - https://youtu.be/CaqNMxrRlhA 8 Ways To Make Money With Your Camera - https://youtu.be/-m84wzqulm4 How To Make Money Selling TJ Maxx Yellow Tag Items - https://youtu.be/7YrzISvgqAc My Top 5 Passive Income Streams - https://youtu.be/HwH32OAn62g 5 Work From Home Jobs 2018 - https://youtu.be/sWqhNarSN5k Make $250/Day With Affiliate Marketing - https://youtu.be/isy2dH91yUQ ★☆★ Homemade Entrepreneur Online ★☆★ ★ Blog: https://ift.tt/2bfCmOt ★ FB Fanpage: https://ift.tt/2FfK5ex ★ Instagram: https://ift.tt/2FnLpIf
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Burn the monster, steal his jokes
Wesley Morris unsurprisingly has written a very good essay about Bill Cosby — specifically, the ways in which Cosby created and blended his own persona along with that of his signature character Cliff Huxtable. He did this to root himself in America’s psychological life, and to make himself indispensable in the entertainment industry, both of which shielded him for many years from the consequences of his crimes. It was, as Morris says, Cosby’s “sickest joke.”
Bill Cosby was good at his job. That sums up why the guilty verdict Thursday is depressing — depressing not for its shock but for the work the verdict now requires me to do. The discarding and condemning and reconsidering — of the shows, the albums, the movies. But I don’t need to watch them anymore. It’s too late. I’ve seen them. I’ve absorbed them. I’ve lived them. I’m a black man, so I am them.
There’s a strange connection between serial abusers and auteurism. People take advantage of power in lots of different ways, and one of them is to assume credit for other people’s work — if not outright, than by insinuation. Cosby and Woody Allen are the two most extreme types: they worked to make themselves inseparable from the art they associated themselves with, in a way that both attracted talented collaborators and sponged credit away from them.
If I could exorcize Cosby from The Cosby Show and retain Phylicia Rashad’s performances forever, or Woody Allen from Annie Hall and do the same for Gordon Willis’s photography, I would. Part of the sick joke is that you can’t. At the same time, I don’t want to give them up. I don’t want to lose Joan Rivers’s amazing turn on Louie just because that scene (where Louis CK ends up trying to force a kiss on Joan) seems extra gross now. It’s already been ingested; it can’t easily be carved out.
This is why I sometimes say: burn the monster, and steal their jokes. This is the punishment for their years of abuse, of lies, of intimidation, of fraud: the work they made is forfeit. Cosby loses all credit for making The Cosby Show; Allen all credit for his films; it is as if they were written/produced/directed by ghosts. All credit goes to the geniuses they reeled in as unwitting collaborators, without whom they would have always been sad, useless men.
It doesn’t completely work. It doesn’t stop money flowing into their pockets, as a boycott might. It doesn’t stop you from getting angry when you see their stupid faces, as avoiding their work might. But in the handful of cases where the art is so constitutive that you can’t avoid it, it’s a fiction that helps preserve some fraction of the joy it used to. At any rate, it’s the bargain I’ve struck.
Tags: Bill Cosby Woody Allenfrom kottke.org https://ift.tt/2KmAoJU
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In Mexico, this coding school gives returning immigrants a second chance
Growing up in the small town of Bradenton, Florida, Miriam Álvarez had a pretty typical American childhood. She took the pledge of allegiance every morning in elementary school and cheered the U.S. team during Olympic spirit week in high school. Her younger brother enrolled in the Army, and is now serving in South Korea.
But when Álvarez was 14, her parents sat her down in the living room and told her a secret they’d been keeping her whole life: Álvarez, her sister, and her parents were undocumented. Her mother had brought Álvarez from Mexico to the U.S. when she was just nine months old.
"It was a shock because you felt lied to," says the shy 22-year-old, who laughs nervously when talking about her past. "Telling me that I'm not American, or not even Mexican American. So really, what am I?" Read more...
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Monday, 30 April 2018
Think and Grow Rich - with Action Guide
Books by Napoleon Hill
There are lots of useful books
But don't forget the old classic Think and Grow Rich
Napoleon Hill also wrote Outwitting the Devil
Here is some old footage of the great Napoleon Hill himself:





