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Showing posts with label ProBlogger. Show all posts
Showing posts with label ProBlogger. Show all posts

Wednesday, 20 May 2020

A Tour of My Home Live Streaming Studio

The post A Tour of My Home Live Streaming Studio appeared first on ProBlogger.

A Tour of My Home Live Streaming Studio

This year I’ve attempted to do live streaming Q&A sessions on the ProBlogger Facebook page on a weekly basis. I have noticed that each time I do go live, I’m getting more and more questions about my set up for live video – whether that’s about what camera I use, my lights, workflow process or the software that helps the whole production.

My set up has evolved over the last few years. Then, late in 2019, we moved into a new home which further pushed me to tweak my set up.

In our old home, most of my streaming happened from my desk but my new office has more room, so I wanted to create a ‘mobile’ video set up that would enable me to stream from different parts of the room.

I purchased a small mobile lectern and began to build my studio on it.

While I’m not sure it will ever be complete – as I’m constantly thinking about ways to improve – I decided recently to create a behind-the-scenes video of the set up.

Live Streaming Gear Mentioned in This Video

Update: New Background Lights

Since filming this video I’ve also added a couple more lighting elements. I wanted to add a bit more color and interest in the background, so I picked up two options:

  1. Aputure MC – this tiny light is amazing. It allows you to choose any color (full spectrum) and adjust intensity and saturation which makes it perfect for adding accent lighting in your background. I’ll use it in a similar way to the Ledgo lights mentioned in the video.
  2. Philips Hue Lights – these ‘smart lights’ from Philips have been a lot of fun to play with. They’re not ‘studio lights’ by any means though but rather have been designed as lights for around the house. Via an app you can not only dim these lights but also choose any color of light that you want.

Initially, I picked up some light strips for behind the TV in our living room but loved them so much that I decided to get some hue lights for the office too.

I got some Hue Play lights which now sit behind my monitor and a couple of globes to go in lamps on my desk. I will use them as background lights in my videos but also am just enjoying having some backlight behind my monitor for when I work.

Here’s is how they look (excuse the lower quality iPhone photos please).

A Tour of My Home Live Streaming Studio

A Tour of My Home Live Streaming Studio

And here’s my latest Facebook Live where you can see those Hue lights in the background.

#AskMeAnything – Where are you watching from and how are you travelling?

If you have any questions/challegnes you think I might be able to help with please ask with ‘QUESTION’ at the start of your comment.

Posted by ProBlogger on Monday, May 11, 2020

The post A Tour of My Home Live Streaming Studio appeared first on ProBlogger.



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A Tour of My Home Live Streaming Studio

The post A Tour of My Home Live Streaming Studio appeared first on ProBlogger.

A Tour of My Home Live Streaming Studio

This year I’ve attempted to do live streaming Q&A sessions on the ProBlogger Facebook page on a weekly basis. I have noticed that each time I do go live, I’m getting more and more questions about my set up for live video – whether that’s about what camera I use, my lights, workflow process or the software that helps the whole production.

My set up has evolved over the last few years. Then, late in 2019, we moved into a new home which further pushed me to tweak my set up.

In our old home, most of my streaming happened from my desk but my new office has more room, so I wanted to create a ‘mobile’ video set up that would enable me to stream from different parts of the room.

I purchased a small mobile lectern and began to build my studio on it.

While I’m not sure it will ever be complete – as I’m constantly thinking about ways to improve – I decided recently to create a behind-the-scenes video of the set up.

Live Streaming Gear Mentioned in This Video

Update: New Background Lights

Since filming this video I’ve also added a couple more lighting elements. I wanted to add a bit more color and interest in the background, so I picked up two options:

  1. Aputure MC – this tiny light is amazing. It allows you to choose any color (full spectrum) and adjust intensity and saturation which makes it perfect for adding accent lighting in your background. I’ll use it in a similar way to the Ledgo lights mentioned in the video.
  2. Philips Hue Lights – these ‘smart lights’ from Philips have been a lot of fun to play with. They’re not ‘studio lights’ by any means though but rather have been designed as lights for around the house. Via an app you can not only dim these lights but also choose any color of light that you want.

Initially, I picked up some light strips for behind the TV in our living room but loved them so much that I decided to get some hue lights for the office too.

I got some Hue Play lights which now sit behind my monitor and a couple of globes to go in lamps on my desk. I will use them as background lights in my videos but also am just enjoying having some backlight behind my monitor for when I work.

Here’s is how they look (excuse the lower quality iPhone photos please).

A Tour of My Home Live Streaming Studio

A Tour of My Home Live Streaming Studio

And here’s my latest Facebook Live where you can see those Hue lights in the background.

#AskMeAnything – Where are you watching from and how are you travelling?

If you have any questions/challegnes you think I might be able to help with please ask with ‘QUESTION’ at the start of your comment.

Posted by ProBlogger on Monday, May 11, 2020

The post A Tour of My Home Live Streaming Studio appeared first on ProBlogger.



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Monday, 23 March 2020

281: Join our 7 Day Content Sprint

The post 281: Join our 7 Day Content Sprint appeared first on ProBlogger.

ProBlogger 7-Day FREE Content Sprint
More information and sign-up here https://problogger.com/contentsprint/

A Free 7-Day Course to Create New Content
Does your blog need a momentum boost? We’ve decided to run a LIVE 7-day Content Sprint to help support you create a plan and 6 new pieces of content for your blog in just 7 days.

Starting next week (Monday 23rd at 5pm PDT/8pm EDT / Tuesday 24th at 11AM AEDT) Darren will be teaching live daily on FB in our ProBlogger Community Facebook Group (join here). Each day for 7 days we’ll roll out supporting resources here in the course and add the video in case you can’t make it live.

Join us here: https://problogger.com/contentsprint/

The post 281: Join our 7 Day Content Sprint appeared first on ProBlogger.



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281: Join our 7 Day Content Sprint

The post 281: Join our 7 Day Content Sprint appeared first on ProBlogger.

ProBlogger 7-Day FREE Content Sprint
More information and sign-up here https://problogger.com/contentsprint/

A Free 7-Day Course to Create New Content
Does your blog need a momentum boost? We’ve decided to run a LIVE 7-day Content Sprint to help support you create a plan and 6 new pieces of content for your blog in just 7 days.

Starting next week (Monday 23rd at 5pm PDT/8pm EDT / Tuesday 24th at 11AM AEDT) Darren will be teaching live daily on FB in our ProBlogger Community Facebook Group (join here). Each day for 7 days we’ll roll out supporting resources here in the course and add the video in case you can’t make it live.

Join us here: https://problogger.com/contentsprint/

The post 281: Join our 7 Day Content Sprint appeared first on ProBlogger.



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Tuesday, 28 May 2019

Finding a Balance Between Family Life and Blogging Life

The post Finding a Balance Between Family Life and Blogging Life appeared first on ProBlogger.

Finding a balance between family life and blogging life

This post is based on episode 148 of the ProBlogger Podcast.

One of the things that attracted me to blogging was the flexibility it offered. I’d be able to work and still be involved in my family and raising my kids.

Before we had kids, my wife Vanessa and I planned for us both to work part-time and look after the kids together.

But we had no idea what blogging would lead to. And as it turned out things didn’t quite turn out the way we expected. I ended up blogging full time, and Vanessa became the primary caregiver along with doing some part-time work.

The Advantages of Blogging When You Have a Family

Although I work full time on my blogging, I can still be very involved with our family life. I’m here when the kids leave for school. And when they return I try to greet them at the door and connect with them for at least a few minutes.

It also means I can:

  • drop them off and pick them up when needed
  • volunteer in the classroom from time to time
  • make it to mid-week school concerts and activities.

I love that.

Fridays are a good example. For years I’ve been taking one of my three boys to a local cafe before school every Friday for some one-on-one time to do homework, share a reading book, and have a chat over hot chocolate.

Blogging also lets us travel a lot as a family. We can be on the road for a month, and I can still get some work done.

Many people start blogging during a time of transition within their family. They might be home with small children for the first time after having a professional career, and want to use some of their skills in a way that fits around their family.

So there are lots of advantages to blogging when it comes to family. But there are challenges too.

I’m no expert at this. At times my family life and work life get out of balance one way or the other. But here are some lessons I’ve learned along the way.

Lesson #1: Set Aside Time for Your Business and Time for Your Family

It can be tempting to blog while doing family stuff. And sometimes that’s necessary. Maybe you’re blogging while the kids are watching a movie, or while you’re supervising them. But I’ve discovered I’m a much better parent when I’m 100% focused on my kids. And I’m a much better blogger when I’m 100% focused on my blog.

Even if you can’t be 100% focused on one or the other all the time, try to carve out some times for total focus.

Ultimately, my family is my top priority. But to provide for them need an income. That means my business also needs to be a high priority for me. And it’s something I enjoy doing as well.

My schedule has shifted at different times and at different life stages, but here’s how it’s typically looked for me.

  • Before 9am I’m 100% focused on my family.
  • Between 9am and 5pm I’m 100% focused on my business.
  • From 5pm to 7.30/8pm I’m 100% focused on my family, particularly the kids.
  • After 7.30/8pm I spend time with Vanessa. (That being said, two or three nights a week we’ll sit on the couch next to each other and work, and maybe have the television on in the background.)

My time on the weekends is pretty much dedicated to family.

That’s how it works for us. But sometimes things run a little differently day to day, and we’re flexible depending on what else is happening.

Lesson #2: Be As Organised As You Possibly Can Be

During the times when you’re 100% focused on your work, it’s important to be organised and focused. I often get more done when I only have a half day than when I have a whole day because I have to focus on what really matters.

I could share loads of different tips about organisation. But for me it really boils down to working out what’s important, making a list, and ticking off those things.

If you have to juggle kids and work, think through what activities you can do at different times. I find creating content really hard when the kids are in the room with me. But I might do some administrative things such as email or social media while they’re watching TV or playing happily.

Lesson #3: Talk About Your Work Boundaries

Your schedule will only work if you communicate it with those around you. In our family, Vanessa and I normally work out the boundaries of how our family will run. Sometimes we ask our kids and involve them when we can on making those decisions.

As my kids get older, I’m trying to have more conversations about my business and what my work involves. I tell them about the podcast episode I’ve been recording, or the work I’ve been doing.

I also talk about why I work. I tell them that I enjoy it, that I’m trying to help other people, and that it makes money for our family.

Lesson #4: Set Up Signals to Show You’re Focusing

I try to have signals and reminders for the kids, particularly about when I’m focused on my work. At home, I work in my office. And if I’m there, it’s a signal to the kids that I’m at work. (I sometimes work on the couch at night once they’re in bed.)

This helps me for a couple of reasons. First, it eliminates some of the distractions that come with working in family areas. Second, it lets me shut the door so the kids know not to interrupt unless it’s an emergency. I keep the door open quite a bit when they’re home and I’m happy for them to disturb me.

Occasionally they ignore it and burst in while I’m doing a webinar in front of a thousand people. (It’s happened a few times.) But most of the time it works.

I know people who have other signals for their family. A friend of mine puts on a shirt and tie when he’s working. He has to work in a family area because they have a small house, and so this is a signal to his family that he’s trying to work.

Another person I know puts a sign on their office door that will either say “I’m at work” or “Come and say Hi”.

Lesson #5: Work Outside the Home At Times

Over the years, I’ve found there are times when it’s hard to work at home. For a long time I worked in cafes. I liked the white noise and the semi-social nature of having other people around. I’ve also found our local library a nice environment to work in.

More recently, I hired a room in a local church for me and my team to work in, mostly on Friday mornings. I also have a nearby co-working space where I can use the wifi, printer, coffee machine, and so on.

Mixing up my working environment gets me away from some of the distractions at home and helps me be more creative, particularly if I’m working on a big project such as an ebook or a keynote.

Lesson #6: Capture Ideas on the Run

While I try to separate blogging and family times, II get all kinds of ideas and inspiration while I’m with the family. I used to carry a little notebook around to record these, but now I use Evernote and other apps on my phone.

If I don’t capture ideas straight away, I forget about them. But once I’ve recorded them I can focus on my family and retrieve them once I’m back in work mode.

Lesson #7: Take Extended Time Away from Blogging

While it’s great to be able to blog on the road or while taking a long vacation, it’s also important to have extended periods where you can dedicate yourself to family and other things in life.

I try to have three or four weeks a year when I don’t check my blog at all. Two of those weeks are usually over the Christmas break, which is in the summer here in Australia. We usually go down to the beach for a couple of weeks. Not only do I get to enjoy time with my family and unwind, I also come back fresher, which is good for my business.

This can be especially important if you blog about travel or your family. There can be a tension around this, where every experience gets turned into content. But it’s important to create memories as well as content when you’re away.

Lesson #8: Delegate and Outsource

Over the past few years I’ve been able to involve other people in some of the work in my business. This has taken time, and you obviously need some income before you can start hiring people. But if you’re at that point, consider paying people to help you.

For many years – probably the first eight or so years of my blogging – I tried to do it all. I had to be online constantly — monitoring comments, and even receiving alerts in the middle of the night if my server went down.

One of the best things I ever did was to start getting other people to help me with my blogging. In episode 147 of the podcast I talked about hiring my brother-in-law Simon to help me with customer support emails. This freed up a lot of my timeto focus on the things I’m best at in my business.

As well as getting help with your blog, you might consider getting help in other areas of your life. That might mean paying for childcare, a cleaner, or someone to help with the garden. Things that could help you find more time to not only work on your business but also spend with your family.

Lesson #9: Make Peace With the Tension Between Blogging and Family Life

It’s probably healthy to feel a sense of tension. We have a limited amount of time, and it’s good to be mindful about how we spend it.

The key for me is to keep my priorities in mind and communicate them. There will be times when things are out of balance. That can potentially be a good thing, so long as you are aware of it and can find ways to rectify it.

How do you juggle your business, family life, and everything else? Even if you don’t have kids, it can be a struggle. I’d love to hear your thoughts in the comments.

Image credit: Mike Scheid

The post Finding a Balance Between Family Life and Blogging Life appeared first on ProBlogger.



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Friday, 24 May 2019

Finding a Balance Between Family Life and Blogging Life

The post Finding a Balance Between Family Life and Blogging Life appeared first on ProBlogger.

Finding a balance between family life and blogging life

This post is based on episode 148 of the ProBlogger Podcast.

One of the things that attracted me to blogging was the flexibility it offered. I’d be able to work and still be involved in my family and raising my kids.

Before we had kids, my wife Vanessa and I planned for us both to work part-time and look after the kids together.

But we had no idea what blogging would lead to. And as it turned out things didn’t quite turn out the way we expected. I ended up blogging full time, and Vanessa became the primary caregiver along with doing some part-time work.

The Advantages of Blogging When You Have a Family

Although I work full time on my blogging, I can still be very involved with our family life. I’m here when the kids leave for school. And when they return I try to greet them at the door and connect with them for at least a few minutes.

It also means I can:

  • drop them off and pick them up when needed
  • volunteer in the classroom from time to time
  • make it to mid-week school concerts and activities.

I love that.

Fridays are a good example. For years I’ve been taking one of my three boys to a local cafe before school every Friday for some one-on-one time to do homework, share a reading book, and have a chat over hot chocolate.

Blogging also lets us travel a lot as a family. We can be on the road for a month, and I can still get some work done.

Many people start blogging during a time of transition within their family. They might be home with small children for the first time after having a professional career, and want to use some of their skills in a way that fits around their family.

So there are lots of advantages to blogging when it comes to family. But there are challenges too.

I’m no expert at this. At times my family life and work life get out of balance one way or the other. But here are some lessons I’ve learned along the way.

Lesson #1: Set Aside Time for Your Business and Time for Your Family

It can be tempting to blog while doing family stuff. And sometimes that’s necessary. Maybe you’re blogging while the kids are watching a movie, or while you’re supervising them. But I’ve discovered I’m a much better parent when I’m 100% focused on my kids. And I’m a much better blogger when I’m 100% focused on my blog.

Even if you can’t be 100% focused on one or the other all the time, try to carve out some times for total focus.

Ultimately, my family is my top priority. But to provide for them need an income. That means my business also needs to be a high priority for me. And it’s something I enjoy doing as well.

My schedule has shifted at different times and at different life stages, but here’s how it’s typically looked for me.

  • Before 9am I’m 100% focused on my family.
  • Between 9am and 5pm I’m 100% focused on my business.
  • From 5pm to 7.30/8pm I’m 100% focused on my family, particularly the kids.
  • After 7.30/8pm I spend time with Vanessa. (That being said, two or three nights a week we’ll sit on the couch next to each other and work, and maybe have the television on in the background.)

My time on the weekends is pretty much dedicated to family.

That’s how it works for us. But sometimes things run a little differently day to day, and we’re flexible depending on what else is happening.

Lesson #2: Be As Organised As You Possibly Can Be

During the times when you’re 100% focused on your work, it’s important to be organised and focused. I often get more done when I only have a half day than when I have a whole day because I have to focus on what really matters.

I could share loads of different tips about organisation. But for me it really boils down to working out what’s important, making a list, and ticking off those things.

If you have to juggle kids and work, think through what activities you can do at different times. I find creating content really hard when the kids are in the room with me. But I might do some administrative things such as email or social media while they’re watching TV or playing happily.

Lesson #3: Talk About Your Work Boundaries

Your schedule will only work if you communicate it with those around you. In our family, Vanessa and I normally work out the boundaries of how our family will run. Sometimes we ask our kids and involve them when we can on making those decisions.

As my kids get older, I’m trying to have more conversations about my business and what my work involves. I tell them about the podcast episode I’ve been recording, or the work I’ve been doing.

I also talk about why I work. I tell them that I enjoy it, that I’m trying to help other people, and that it makes money for our family.

Lesson #4: Set Up Signals to Show You’re Focusing

I try to have signals and reminders for the kids, particularly about when I’m focused on my work. At home, I work in my office. And if I’m there, it’s a signal to the kids that I’m at work. (I sometimes work on the couch at night once they’re in bed.)

This helps me for a couple of reasons. First, it eliminates some of the distractions that come with working in family areas. Second, it lets me shut the door so the kids know not to interrupt unless it’s an emergency. I keep the door open quite a bit when they’re home and I’m happy for them to disturb me.

Occasionally they ignore it and burst in while I’m doing a webinar in front of a thousand people. (It’s happened a few times.) But most of the time it works.

I know people who have other signals for their family. A friend of mine puts on a shirt and tie when he’s working. He has to work in a family area because they have a small house, and so this is a signal to his family that he’s trying to work.

Another person I know puts a sign on their office door that will either say “I’m at work” or “Come and say Hi”.

Lesson #5: Work Outside the Home At Times

Over the years, I’ve found there are times when it’s hard to work at home. For a long time I worked in cafes. I liked the white noise and the semi-social nature of having other people around. I’ve also found our local library a nice environment to work in.

More recently, I hired a room in a local church for me and my team to work in, mostly on Friday mornings. I also have a nearby co-working space where I can use the wifi, printer, coffee machine, and so on.

Mixing up my working environment gets me away from some of the distractions at home and helps me be more creative, particularly if I’m working on a big project such as an ebook or a keynote.

Lesson #6: Capture Ideas on the Run

While I try to separate blogging and family times, II get all kinds of ideas and inspiration while I’m with the family. I used to carry a little notebook around to record these, but now I use Evernote and other apps on my phone.

If I don’t capture ideas straight away, I forget about them. But once I’ve recorded them I can focus on my family and retrieve them once I’m back in work mode.

Lesson #7: Take Extended Time Away from Blogging

While it’s great to be able to blog on the road or while taking a long vacation, it’s also important to have extended periods where you can dedicate yourself to family and other things in life.

I try to have three or four weeks a year when I don’t check my blog at all. Two of those weeks are usually over the Christmas break, which is in the summer here in Australia. We usually go down to the beach for a couple of weeks. Not only do I get to enjoy time with my family and unwind, I also come back fresher, which is good for my business.

This can be especially important if you blog about travel or your family. There can be a tension around this, where every experience gets turned into content. But it’s important to create memories as well as content when you’re away.

Lesson #8: Delegate and Outsource

Over the past few years I’ve been able to involve other people in some of the work in my business. This has taken time, and you obviously need some income before you can start hiring people. But if you’re at that point, consider paying people to help you.

For many years – probably the first eight or so years of my blogging – I tried to do it all. I had to be online constantly — monitoring comments, and even receiving alerts in the middle of the night if my server went down.

One of the best things I ever did was to start getting other people to help me with my blogging. In episode 147 of the podcast I talked about hiring my brother-in-law Simon to help me with customer support emails. This freed up a lot of my timeto focus on the things I’m best at in my business.

As well as getting help with your blog, you might consider getting help in other areas of your life. That might mean paying for childcare, a cleaner, or someone to help with the garden. Things that could help you find more time to not only work on your business but also spend with your family.

Lesson #9: Make Peace With the Tension Between Blogging and Family Life

It’s probably healthy to feel a sense of tension. We have a limited amount of time, and it’s good to be mindful about how we spend it.

The key for me is to keep my priorities in mind and communicate them. There will be times when things are out of balance. That can potentially be a good thing, so long as you are aware of it and can find ways to rectify it.

How do you juggle your business, family life, and everything else? Even if you don’t have kids, it can be a struggle. I’d love to hear your thoughts in the comments.

Image credit: Mike Scheid

The post Finding a Balance Between Family Life and Blogging Life appeared first on ProBlogger.



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Tuesday, 21 May 2019

How to Grow Your Blog’s Traffic and Income by Setting Goals

The post How to Grow Your Blog’s Traffic and Income by Setting Goals appeared first on ProBlogger.

How to grow you blog's traffic and income by setting goalsThis post is based on episode 135 of the ProBlogger podcast.

What does it take to make a full-time living for your blog?

I know some bloggers who managed it with hundreds of daily readers, while others needed tens of thousands of daily readers.

The amount of money you make from your traffic depends things such as:

  • the monetization model you have
  • the income streams you use
  • your readership, and how engaged they are.

But no matter how much you need, more traffic is generally better. And more income definitely is.

To grow your traffic and increase your income I suggest setting some goals for yourself, which is what I’ve been doing for a decade and a half now.

How I Started Setting Goals for My Blogging

Back in 2004, when I’d been blogging for about 18 months, I started experimenting with AdSense and Amazon’s affiliate program. I wanted to know how much traffic it would take for me to go full time.

Google Analytics wasn’t around at the time. However, using a tool called Site Meter I could view the stats of both my own blog and other people’s. And I fell into the trap of comparing my traffic and my income to that of other bloggers.

It was depressing and frustrating.

So instead I started comparing my monthly traffic against that of the previous month, and set myself the goal to having my traffic increase each time.

To begin with my goal was to simply increase it, no matter how much that increase was. But as I repeated the exercise I realized my blog was growing naturally by about 5% each month.

At this point I began setting specific goals. The first was to increase my traffic by 10% each month. If I had 3,000 visitors in the first month, I wanted 3,300 the next month, then 3,630, then 3,993, and so on.

Sometimes it was easy to hit that 10% increase. Sometimes I hit 30%. Other months, 10% seemed impossible. But having that figure in my mind meant I could always see whether I was on track.

I did something similar with my income, which at the time was largely from AdSense. I realized that if I could increase my traffic by 10% every month my AdSense income would generally go up by 10% too.

That being said, I set my earnings goal at 15% increase each month. One obvious way to increase earnings was to increase the traffic on my site. But I found I could go further than that by positioning the ads better, changing the design of the ads, and so on.

I also started adding other income streams. I focused more on Amazon’s affiliate program, and started experimenting with other advertising networks (such as Chitika) and selling ads direct to advertisers. I found that 15% was quite achievable for me, and some months I managed a 30%, 50% or even 100% increase.

How to Set Your Own Goals for Your Blog

When it comes to traffic and income, don’t compare yourself with other bloggers. Instead, compare your stats for this month with your stats for last month. (Or, if you’ve been blogging for a while, compare April this year with April last year.)

Aim to increase your traffic and income each month. You might aim for a 10% or 15% increase like I did. Or depending on the stage you’re at in your blog’s lifecycle you might aim for 40%, 50% or more.

You can use this technique for other metrics, too. For instance, you might try to improve your bounce rate, or increase the number of pages viewed. On social media you might look at the number of new followers you’re getting, or the number of new newsletter subscribers.

Ultimately, you want each month to be better than the previous month. Try to set goals that are not only realistic but also stretch you a bit. Even if you don’t quite reach them, having that goal in mind will help you go further than you would have otherwise.

How to Reach Your Goals

Just setting goals won’t get you far. You need to be specific about how you’ll achieve them.

For instance, if you want to get 10% more traffic each month ask yourself:

  • “What blogs will I guest post on?”
  • “What forums will I start interacting with?”
  • “What influencers will I reach out to?”
  • “Who will I email to share links to the things I’ve written?”
  • “What shareable content will I create?”

Each month, try to come up with three or four things you’ll do to get closer to your goal.

For more help on traffic, check out these episodes of the ProBlogger podcast:

For more help growing your income, listen to episode 48, How to Make $30,000 a Year Blogging, where I talk about how to make a full-time income from blogging by breaking down that goal and diversifying your income streams.

What’s your goal for the next few months? Share it with us in the comments, and let us know what you’ll be doing to reach it.

Image credit: Jesper Aggergaard

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Friday, 17 May 2019

How to Grow Your Blog’s Traffic and Income by Setting Goals

The post How to Grow Your Blog’s Traffic and Income by Setting Goals appeared first on ProBlogger.

How to grow you blog's traffic and income by setting goalsThis post is based on episode 135 of the ProBlogger podcast.

What does it take to make a full-time living for your blog?

I know some bloggers who managed it with hundreds of daily readers, while others needed tens of thousands of daily readers.

The amount of money you make from your traffic depends things such as:

  • the monetization model you have
  • the income streams you use
  • your readership, and how engaged they are.

But no matter how much you need, more traffic is generally better. And more income definitely is.

To grow your traffic and increase your income I suggest setting some goals for yourself, which is what I’ve been doing for a decade and a half now.

How I Started Setting Goals for My Blogging

Back in 2004, when I’d been blogging for about 18 months, I started experimenting with AdSense and Amazon’s affiliate program. I wanted to know how much traffic it would take for me to go full time.

Google Analytics wasn’t around at the time. However, using a tool called Site Meter I could view the stats of both my own blog and other people’s. And I fell into the trap of comparing my traffic and my income to that of other bloggers.

It was depressing and frustrating.

So instead I started comparing my monthly traffic against that of the previous month, and set myself the goal to having my traffic increase each time.

To begin with my goal was to simply increase it, no matter how much that increase was. But as I repeated the exercise I realized my blog was growing naturally by about 5% each month.

At this point I began setting specific goals. The first was to increase my traffic by 10% each month. If I had 3,000 visitors in the first month, I wanted 3,300 the next month, then 3,630, then 3,993, and so on.

Sometimes it was easy to hit that 10% increase. Sometimes I hit 30%. Other months, 10% seemed impossible. But having that figure in my mind meant I could always see whether I was on track.

I did something similar with my income, which at the time was largely from AdSense. I realized that if I could increase my traffic by 10% every month my AdSense income would generally go up by 10% too.

That being said, I set my earnings goal at 15% increase each month. One obvious way to increase earnings was to increase the traffic on my site. But I found I could go further than that by positioning the ads better, changing the design of the ads, and so on.

I also started adding other income streams. I focused more on Amazon’s affiliate program, and started experimenting with other advertising networks (such as Chitika) and selling ads direct to advertisers. I found that 15% was quite achievable for me, and some months I managed a 30%, 50% or even 100% increase.

How to Set Your Own Goals for Your Blog

When it comes to traffic and income, don’t compare yourself with other bloggers. Instead, compare your stats for this month with your stats for last month. (Or, if you’ve been blogging for a while, compare April this year with April last year.)

Aim to increase your traffic and income each month. You might aim for a 10% or 15% increase like I did. Or depending on the stage you’re at in your blog’s lifecycle you might aim for 40%, 50% or more.

You can use this technique for other metrics, too. For instance, you might try to improve your bounce rate, or increase the number of pages viewed. On social media you might look at the number of new followers you’re getting, or the number of new newsletter subscribers.

Ultimately, you want each month to be better than the previous month. Try to set goals that are not only realistic but also stretch you a bit. Even if you don’t quite reach them, having that goal in mind will help you go further than you would have otherwise.

How to Reach Your Goals

Just setting goals won’t get you far. You need to be specific about how you’ll achieve them.

For instance, if you want to get 10% more traffic each month ask yourself:

  • “What blogs will I guest post on?”
  • “What forums will I start interacting with?”
  • “What influencers will I reach out to?”
  • “Who will I email to share links to the things I’ve written?”
  • “What shareable content will I create?”

Each month, try to come up with three or four things you’ll do to get closer to your goal.

For more help on traffic, check out these episodes of the ProBlogger podcast:

For more help growing your income, listen to episode 48, How to Make $30,000 a Year Blogging, where I talk about how to make a full-time income from blogging by breaking down that goal and diversifying your income streams.

What’s your goal for the next few months? Share it with us in the comments, and let us know what you’ll be doing to reach it.

Image credit: Jesper Aggergaard

The post How to Grow Your Blog’s Traffic and Income by Setting Goals appeared first on ProBlogger.



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Sunday, 12 May 2019

The Secrets of Making Money Blogging

The post The Secrets of Making Money Blogging appeared first on ProBlogger.

The secrets of making money blogging

This post is based on episode 133 of the ProBlogger podcast.

In interviews I often get asked something like, “What’s your number one secret to making money online?”

That’s a hard question to answer, because ultimately there’s no one ‘secret’ and no single way to make money online. People use lots of different methods, and in this post I’ll be taking a quick look at some of them.

Blogging isn’t a ‘get rich quick’ scheme. And you need to stick with it for a while before you’ll see any results. But whether you’re just starting out or you’ve been blogging for months or even years, these seven tips should help.

#1: Choose a Topic You Really Love

If you’re starting a new blog, pick a topic or niche you genuinely love and are passionate about.

This has several crucial benefits:

  • It makes it much easier to stick with your blog for the long term
  • Your enthusiasm will help readers feel drawn to your content
  • It helps you create products that people will buy because you know what they’ll enjoy

Of course, you can make money from an area that doesn’t interest you. But it’s a lot easier to do it if you’re blogging about something you really like.

#2: Be as Useful as You Possibly Can

Make your content and your products as useful as possible. Or, as my son told me once, “Tell the world something important”.

You can make money online by doing things that aren’t useful or important. You can even do it by ripping people off. But it’s much more satisfying and sustainable to build a real business that’s useful to your customers.

#3: Be Confident About Putting Yourself and Your Products Forward

Some bloggers find it really hard to sell themselves or what they do. But while it is difficult, you must learn how to do it. You need to be able to make offers and approach potential partners confidently.

That doesn’t mean you need to hype everything up. A quiet confidence can work really well.

#4: Diversify What You Do

Don’t just focus on one income stream. Find ways to diversify so that if something doesn’t work out too well you’ve got other options.

That might mean:

  • Diversifying the topics you write about. I’ve got two long-running blogs : Digital Photography School and ProBlogger. Perhaps you have more than one blog as well. And if one isn’t going well at a particular point, the other(s) could back it up.
  • Diversifying your income streams. I don’t rely on just one area (e.g. ads or selling ebooks). I try to create multiple income streams so that if one falls over or takes a while to take off, I have others supplementing my income. Another option is to have a day job that brings in money while you’re getting your blog going.

#5: Take a Long-Term View

There have been times when I’ve made money fast on the internet. But it usually came after two or three years of hard work building relationships with readers and producing content for free.

Try seeing the time, energy and even money you put into your blog as an investment. Hopefully, it’ll pay off one day. But don’t expect it to happen immediately.

#6: Treat Making Money as a Business, Not an Event

Making money online might feel like it’s an event, such as a product launch. But for most online entrepreneurs it’s a long-term business where they’re creating something that grows over time.

For example, if you’re doing affiliate marketing you’ll be building systems that continually promote products to your readers (perhaps by using an auto-responder).

Think strategically about what you’ll be doing and how you’ll be monetizing your blog. Simply building a blog that gets traffic won’t make money for you.

#7: Create Your Own Products

Don’t rely on advertising revenue or affiliate income where you promote other people’s products. Instead, work towards having products of your own to sell. Develop systems around those products to sell them – not just at the launch, but on an ongoing basis.

This could be an information product (such as an ebook or online course), a physical product, or a service you offer such as consulting or speaking.

None of these things are new. I first talked about them in a video I created back in 2010. But they all work, and if you follow them you’ll have a great chance of making money from blogging.

If you’ve got a different tip to share, or if you want to let us know about your experience using some of these ideas, leave a comment below.

Image credit: Erik Mclean

The post The Secrets of Making Money Blogging appeared first on ProBlogger.



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Friday, 10 May 2019

The Secrets of Making Money Blogging

The post The Secrets of Making Money Blogging appeared first on ProBlogger.

The secrets of making money blogging

This post is based on episode 133 of the ProBlogger podcast.

In interviews I often get asked something like, “What’s your number one secret to making money online?”

That’s a hard question to answer, because ultimately there’s no one ‘secret’ and no single way to make money online. People use lots of different methods, and in this post I’ll be taking a quick look at some of them.

Blogging isn’t a ‘get rich quick’ scheme. And you need to stick with it for a while before you’ll see any results. But whether you’re just starting out or you’ve been blogging for months or even years, these seven tips should help.

#1: Choose a Topic You Really Love

If you’re starting a new blog, pick a topic or niche you genuinely love and are passionate about.

This has several crucial benefits:

  • It makes it much easier to stick with your blog for the long term
  • Your enthusiasm will help readers feel drawn to your content
  • It helps you create products that people will buy because you know what they’ll enjoy

Of course, you can make money from an area that doesn’t interest you. But it’s a lot easier to do it if you’re blogging about something you really like.

#2: Be as Useful as You Possibly Can

Make your content and your products as useful as possible. Or, as my son told me once, “Tell the world something important”.

You can make money online by doing things that aren’t useful or important. You can even do it by ripping people off. But it’s much more satisfying and sustainable to build a real business that’s useful to your customers.

#3: Be Confident About Putting Yourself and Your Products Forward

Some bloggers find it really hard to sell themselves or what they do. But while it is difficult, you must learn how to do it. You need to be able to make offers and approach potential partners confidently.

That doesn’t mean you need to hype everything up. A quiet confidence can work really well.

#4: Diversify What You Do

Don’t just focus on one income stream. Find ways to diversify so that if something doesn’t work out too well you’ve got other options.

That might mean:

  • Diversifying the topics you write about. I’ve got two long-running blogs : Digital Photography School and ProBlogger. Perhaps you have more than one blog as well. And if one isn’t going well at a particular point, the other(s) could back it up.
  • Diversifying your income streams. I don’t rely on just one area (e.g. ads or selling ebooks). I try to create multiple income streams so that if one falls over or takes a while to take off, I have others supplementing my income. Another option is to have a day job that brings in money while you’re getting your blog going.

#5: Take a Long-Term View

There have been times when I’ve made money fast on the internet. But it usually came after two or three years of hard work building relationships with readers and producing content for free.

Try seeing the time, energy and even money you put into your blog as an investment. Hopefully, it’ll pay off one day. But don’t expect it to happen immediately.

#6: Treat Making Money as a Business, Not an Event

Making money online might feel like it’s an event, such as a product launch. But for most online entrepreneurs it’s a long-term business where they’re creating something that grows over time.

For example, if you’re doing affiliate marketing you’ll be building systems that continually promote products to your readers (perhaps by using an auto-responder).

Think strategically about what you’ll be doing and how you’ll be monetizing your blog. Simply building a blog that gets traffic won’t make money for you.

#7: Create Your Own Products

Don’t rely on advertising revenue or affiliate income where you promote other people’s products. Instead, work towards having products of your own to sell. Develop systems around those products to sell them – not just at the launch, but on an ongoing basis.

This could be an information product (such as an ebook or online course), a physical product, or a service you offer such as consulting or speaking.

None of these things are new. I first talked about them in a video I created back in 2010. But they all work, and if you follow them you’ll have a great chance of making money from blogging.

If you’ve got a different tip to share, or if you want to let us know about your experience using some of these ideas, leave a comment below.

Image credit: Erik Mclean

The post The Secrets of Making Money Blogging appeared first on ProBlogger.



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Monday, 6 May 2019

How to Build Hundreds of Links to Your Blog in 5 Minutes a Day

The post How to Build Hundreds of Links to Your Blog in 5 Minutes a Day appeared first on ProBlogger.

How to build hundreds of links tob your blog in five minutes a day

This post is based on episode 159 of the ProBlogger podcast.

Incoming links to your blog are vital. They not only drive traffic to your blog from other websites and blogs but also help you rank higher in search engines, which again leads to more traffic.

The method I’m about to explain is a simple but powerful one. I got it from a BuzzSumo post, The Simple Tip That Gained Us Over 200 Backlinks. And they got it from Syed Balkhi from WPBeginner.

Here’s the quick version:

Look for mentions of your blog (or keywords that are relevant to your blog) on other people’s blogs. Reach out to them to see if there’s an opportunity for them to link to you.

It’s not rocket science, but it really does work. And here’s the system I use to do this in just a few minutes each day.

Monitor Your Keywords Using a Tool Like BuzzSumo

I use the paid version of BuzzSumo to do this, but there are other tools such as Mention and the free Google Alerts.

In the “Monitoring” tab of BuzzSumo I monitor:

  • My brand names (ProBlogger and Digital Photography School)
  • Keywords that are relevant to my niche.

Once you put those words in place, BuzzSumo monitors thousands of blogs and creates a daily report showing any new content that uses these words.

With the keywords, you need to choose ones that are fairly specific and put them in quotes (e.g. “food photography”) or the results will be overwhelming.

Think about the key articles on your site that you’d like to build links to – articles that will be particularly helpful to people. Think about keywords that could relate to those. Start with two or three articles, and some relevant keywords for each.

Then go through the reports every day (or once or twice a week if you want to do it in a larger batch) and look at the list of content.

What to Look For When Monitoring Your Brand Name and Keywords

When you’re monitoring your brand name and keywords, your outreach will depend on what was mentioned.

Mentions of your brand name. These may not relate to your blog specifically (e.g. sometimes people use the term “problogger” to describe blogging professionally rather than to reference my blog), but often they do. The BuzzSumo report will tell you whether there’s a link in the post to your site or not, which is really useful.

If someone mentions your brand and they don’t link to you, send them a polite email saying something like this:

“Thanks for mentioning [the name of your blog]. I really found it interesting to read. [You can add something personal here about their article]. Would you mind linking back to my article that you mentioned? You know, every link helps!”

I don’t do this every single time someone mentions ProBlogger. But in some cases I can see there’s a good opportunity to get a link, such as when they mention a specific article.

Mentions of relevant keywords. If your blog is fairly new, your brand probably won’t get mentioned a lot. In that case keyword monitoring will be more useful to you, where you keep an eye out for opportunities to invite someone to link to your site.

How This Works in Practice

Here’s an example. One keyword I monitor is “food photography”. I found an article on a parenting blog where the blogger shared some recipes and some photos of the food. They apologised for the photos not being as good as they could be, and mentioning they wanted to learn how to improve their food photography.

I sent them an email saying I thought their post was really good, and that their photos were pretty good as well. I gave them a couple of links to some articles we’ve written on the topic of food photography.

I didn’t ask for a link. I just wanted to be helpful. And I had no idea who the blogger was. We’d had no previous contact whatsoever.

They replied a few hours later to say thanks. And I went back to the article to see they’d updated it with a couple of the links I sent them.

Interestingly, a week later they wrote an entire article about photography. Not only did they mention the food photography links, they also wrote about taking photos of kids and linked to some of our posts on that.

This led to an ongoing conversation between us by email. And now they’ve asked us to write a guest post for their site.

Opportunities open up when people mention things that are relevant to you, particularly things you can help them with.

Directly Asking for a Link

Sometimes I’ve been a little bit more cheeky and specifically asked for links where we have a relevant article.

For instance, I read a post a couple of weeks ago on a blog about dogs, called “Three Tips for Beginners Photographing Dogs”. It was a short, simple article that was ideal for beginners. I emailed to say it was a great article and I loved the images in it. And I shared a couple of links to articles we’d published on the same topic that were at a more intermediate level.

I made it clear there was no pressure for them to use those links in their post. I just thought they might be useful to the blogger and/or their readers. I try to tread very gently with these emails, because I don’t want to seem spammy.

But in this case the blogger thanked me and added a couple of those links within a few hours.

How Many Opportunities Should You Follow Up?

Some of the reports I get from BuzzSumo contain 20 or 30 different pieces of content that mention my keywords. And I probably act on around four of these each day.

When choosing which bloggers to contact, I look for pieces where I can really add value. And I try to tailor my approach to every situation. It’s really important to pick and choose carefully, rather than emailing everyone indiscriminately.

Even a few links a day add up. If I get three or four links a day, that’s 100 a month or 1,200 new links every year.

It’s still a good idea to monitor keywords associated with your blog even if you don’t send out any emails. It lets you see what other people are writing about the same topics, which can give you both ideas for content and avenues to build relationships with other bloggers.

Making Time for Link Building (and Taking it Further)

This link building tip works best when you can build it into your routine. You could set aside five or ten minutes each day, or perhaps half an hour in a specific time slot each week.

It might be a good task to do when you’re not feeling particularly creative, but have some time to tackle an administrative task.

Of course, you don’t have to contact people by email. You might find sending them a message on Facebook or shooting them a tweet works just as well (or even better). This might seem like a less spammy way to begin the conversation.

If you want to go further with your link building and SEO, you might want to check out these episodes of the ProBlogger podcast:

Lastly, drop a comment below and let us know if you try out this link building tip and how it worked for you.

Image credit: Perry Grone

The post How to Build Hundreds of Links to Your Blog in 5 Minutes a Day appeared first on ProBlogger.



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How to Build Hundreds of Links to Your Blog in 5 Minutes a Day

The post How to Build Hundreds of Links to Your Blog in 5 Minutes a Day appeared first on ProBlogger.

How to build hundreds of links tob your blog in five minutes a day

This post is based on episode 159 of the ProBlogger podcast.

Incoming links to your blog are vital. They not only drive traffic to your blog from other websites and blogs but also help you rank higher in search engines, which again leads to more traffic.

The method I’m about to explain is a simple but powerful one. I got it from a BuzzSumo post, The Simple Tip That Gained Us Over 200 Backlinks. And they got it from Syed Balkhi from WPBeginner.

Here’s the quick version:

Look for mentions of your blog (or keywords that are relevant to your blog) on other people’s blogs. Reach out to them to see if there’s an opportunity for them to link to you.

It’s not rocket science, but it really does work. And here’s the system I use to do this in just a few minutes each day.

Monitor Your Keywords Using a Tool Like BuzzSumo

I use the paid version of BuzzSumo to do this, but there are other tools such as Mention and the free Google Alerts.

In the “Monitoring” tab of BuzzSumo I monitor:

  • My brand names (ProBlogger and Digital Photography School)
  • Keywords that are relevant to my niche.

Once you put those words in place, BuzzSumo monitors thousands of blogs and creates a daily report showing any new content that uses these words.

With the keywords, you need to choose ones that are fairly specific and put them in quotes (e.g. “food photography”) or the results will be overwhelming.

Think about the key articles on your site that you’d like to build links to – articles that will be particularly helpful to people. Think about keywords that could relate to those. Start with two or three articles, and some relevant keywords for each.

Then go through the reports every day (or once or twice a week if you want to do it in a larger batch) and look at the list of content.

What to Look For When Monitoring Your Brand Name and Keywords

When you’re monitoring your brand name and keywords, your outreach will depend on what was mentioned.

Mentions of your brand name. These may not relate to your blog specifically (e.g. sometimes people use the term “problogger” to describe blogging professionally rather than to reference my blog), but often they do. The BuzzSumo report will tell you whether there’s a link in the post to your site or not, which is really useful.

If someone mentions your brand and they don’t link to you, send them a polite email saying something like this:

“Thanks for mentioning [the name of your blog]. I really found it interesting to read. [You can add something personal here about their article]. Would you mind linking back to my article that you mentioned? You know, every link helps!”

I don’t do this every single time someone mentions ProBlogger. But in some cases I can see there’s a good opportunity to get a link, such as when they mention a specific article.

Mentions of relevant keywords. If your blog is fairly new, your brand probably won’t get mentioned a lot. In that case keyword monitoring will be more useful to you, where you keep an eye out for opportunities to invite someone to link to your site.

How This Works in Practice

Here’s an example. One keyword I monitor is “food photography”. I found an article on a parenting blog where the blogger shared some recipes and some photos of the food. They apologised for the photos not being as good as they could be, and mentioning they wanted to learn how to improve their food photography.

I sent them an email saying I thought their post was really good, and that their photos were pretty good as well. I gave them a couple of links to some articles we’ve written on the topic of food photography.

I didn’t ask for a link. I just wanted to be helpful. And I had no idea who the blogger was. We’d had no previous contact whatsoever.

They replied a few hours later to say thanks. And I went back to the article to see they’d updated it with a couple of the links I sent them.

Interestingly, a week later they wrote an entire article about photography. Not only did they mention the food photography links, they also wrote about taking photos of kids and linked to some of our posts on that.

This led to an ongoing conversation between us by email. And now they’ve asked us to write a guest post for their site.

Opportunities open up when people mention things that are relevant to you, particularly things you can help them with.

Directly Asking for a Link

Sometimes I’ve been a little bit more cheeky and specifically asked for links where we have a relevant article.

For instance, I read a post a couple of weeks ago on a blog about dogs, called “Three Tips for Beginners Photographing Dogs”. It was a short, simple article that was ideal for beginners. I emailed to say it was a great article and I loved the images in it. And I shared a couple of links to articles we’d published on the same topic that were at a more intermediate level.

I made it clear there was no pressure for them to use those links in their post. I just thought they might be useful to the blogger and/or their readers. I try to tread very gently with these emails, because I don’t want to seem spammy.

But in this case the blogger thanked me and added a couple of those links within a few hours.

How Many Opportunities Should You Follow Up?

Some of the reports I get from BuzzSumo contain 20 or 30 different pieces of content that mention my keywords. And I probably act on around four of these each day.

When choosing which bloggers to contact, I look for pieces where I can really add value. And I try to tailor my approach to every situation. It’s really important to pick and choose carefully, rather than emailing everyone indiscriminately.

Even a few links a day add up. If I get three or four links a day, that’s 100 a month or 1,200 new links every year.

It’s still a good idea to monitor keywords associated with your blog even if you don’t send out any emails. It lets you see what other people are writing about the same topics, which can give you both ideas for content and avenues to build relationships with other bloggers.

Making Time for Link Building (and Taking it Further)

This link building tip works best when you can build it into your routine. You could set aside five or ten minutes each day, or perhaps half an hour in a specific time slot each week.

It might be a good task to do when you’re not feeling particularly creative, but have some time to tackle an administrative task.

Of course, you don’t have to contact people by email. You might find sending them a message on Facebook or shooting them a tweet works just as well (or even better). This might seem like a less spammy way to begin the conversation.

If you want to go further with your link building and SEO, you might want to check out these episodes of the ProBlogger podcast:

Lastly, drop a comment below and let us know if you try out this link building tip and how it worked for you.

Image credit: Perry Grone

The post How to Build Hundreds of Links to Your Blog in 5 Minutes a Day appeared first on ProBlogger.



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