UPDATE: Jul. 11, 2023, 6:00 p.m. EDT This story has been updated with a list of some of the best deals live now during Best Buy's Black Friday in July sale.
Best Buy isn't the only store running some conveniently scheduled counter-programming to Prime Day, but it will bring some of the fiercest competition.
The electronics retailer's "Black Friday in July" savings event is riding again from Monday, July 10 through Wednesday, July 12, making it 24 hours longer than Amazon's flagship summer sale (scheduled for July 11 and 12 this year). The sale has tons of tech deals for upgraders and back-to-school shoppers, which are available in Best Buy stores, online, and on the Best Buy mobile app.
Black Friday in July won't be a members-only affair like Prime Day, though shoppers who sign up for a new paid tier of its recently overhauled My Best Buy rewards program will receive exclusive access to special offers and better discounts on certain items, among other perks:
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My Best Buy Plus ($49.99/year) unlocks free two-day shipping with no order minimums and an extended 60-day return/exchange window on most products.
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My Best Buy Total ($179.99/year) adds 24/7/365 Geek Squad support for all the tech you own (whether it was purchased at Best Buy or not), VIP priority support from a specially trained team, up to two years of product protection on most new purchases (including AppleCare+), 20% off repair labor, and occasional discounts on services like in-home installation.
While Walmart and Target are also running competing sales, our experience covering these events in years past tells us that Black Friday in July will have the most overlap with Prime Day when it comes to deals on big-ticket items like AirPods and Roombas. We're also expecting Best Buy to put more energy into sales on splurges like QLED TVs and high-end gaming laptops compared to Amazon, which typically focuses on mid-size budget 4K TVs (like Fire TVs) and sub-$100 smart home devices.
Laptop deals
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HP 15-dy2702dx Touch-Screen Laptop (Intel Core i3, 8GB RAM, 256GB SSD) — $299.99
$499.99(save $200) -
2020 MacBook Air (M1, 8GB RAM, 256GB SSD) — $749.99
$999(save $249.01) -
HP OMEN 16-n0033dx (AMD Ryzen 7 6800H, AMD Radeon RX 6650M, 16GB RAM, 1TB SSD) — $799.99
$1,579.99(save $780); extra $100 off for paid My Best Buy members -
Microsoft Surface Pro 9 (Intel Evo Platform Core i5, 8GB RAM, 256GB SSD) — $899.99
$1,099.99(save $200) -
Microsoft Surface Laptop 4 (15-inch, AMD Ryzen 7 Surface Edition, 8GB RAM, 256GB SSD) — $899.99
$1,199.99(save $300) -
Samsung Galaxy Book3 360 (Intel 13th Gen Evo Core i7, 16GB RAM, 512GB SSD) — $999.99
$1,349.99(save $350) -
HP Envy WQXGA Touch-Screen Laptop (Intel Core i9, 16GB RAM, NVIDIA GeForce RTX 4060, 1TB SSD) — $1,099.99
$1,749.99(save $650) -
14-inch MacBook Pro (M2, 16GB RAM, 512GB SSD) — $1,799
$1,999(save $200)
TV deals
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Roku 65-inch Select Series 4K Smart RokuTV — $399.99
$449.99(save $50); extra $30 off for paid My Best Buy members -
VIZIO 50-inch Class MQX Series Premium 4K QLED HDR Smart TV — $499.99
$549.99(save $50) -
Samsung 55-inch Class Q60C QLED 4K Smart Tizen TV — $649.99
$799.99(save $150) -
Samsung 55-inch Class The Frame QLED 4k Smart Tizen TV — $989.99
$1,499.99(save $510) -
LG 65-inch Class C2 Series OLED evo 4K UHD Smart webOS TV — $1,499.99
$1,699.99(save $200)
Headphone deals
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Skullcandy Hesh Evo — $69.99
$104.99(save $35) -
JBL Live 660NC — $89.99
$199.99(save $110) -
Sony WHCH720N — $99.99
$149.99(save $50) -
Sony LinkBuds S — $129.99
$199.99(save $70) -
Bose QuietComfort 45 — $199
$329(save $130)
Gaming deals
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HyperX Cloud Stinger 2 Gaming Headset — $34.99
$49.99(save $15) -
Razer Basilisk V3 Wired Gaming Mouse — $39.99
$69.99(save $30) -
Mario Kart 8 Deluxe — $39.99
$59.99(save $20) -
ASUS ROG Zephyrus 14-inch FHD 144Hz Gaming Laptop (AMD Ryzen 7, 16GB DDR4 Memory, NVIDIA GeForce RTX 3060, 512GB PCIe SSD) — $799.99
$1,399.99(save $600)
Home deals
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Dyson V7 Advanced Origin — $249.99
$399.99(save $150) -
Dyson V7 — $249.99
$399.99(save $150) -
Dyson V15 Detect Extra — $649.99
$799.99(save $150); extra $50 off for paid My Best Buy members
Fitness deals
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Fitbit Sense — $149.95
$249.95(save $100) for paid My Best Buy members -
Therabody Theragun Prime — $209.99
$299.99(save $90)
Outdoor deals
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GoPro Hero11 Black — $349.99
$499.99(save $150); extra $50 off for paid My Best Buy members -
Segway Ninebot KickScooter D40X — $574.99
$849.99(save $275); extra $50 off for paid My Best Buy members
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