When you watch Lucasfilm announcements over a period of years, a pattern emerges: bad news is almost invariably drowned out by thrilling new details, which is something the makers of Star Wars always have up their sleeves.
In 2013, the company was particularly proud of this one: They had to announce that the first Force Awakens screenwriter, Michael Arndt, had left the movie; unsaid would be that George Lucas' original script concept had pretty much gone with him. So Lucasfilm waited weeks, and wove it into an announcement that reverberated like a Death Star explosion: J.J. Abrams and Empire Strikes Back legend Lawrence Kasdan would write it instead. Arndt had done "a terrific job bringing us to this point," Lucasfilm president Kathleen Kennedy said. Read more...
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