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Tuesday, 19 March 2013
Monday, 18 March 2013
How to Make Your Liquor Store into a Thriving Business
Copyright (c) 2009 Richard K Parker
In my many years of helping people buy businesses, I have noticed something interesting about people who are selling their liquor stores. They're usually suffering from extreme burnout!
If you tour a number of liquor stores that are for sale, you'll discover what I mean. The places are usually dingy, and there are bottles on the shelves that could have been sitting there for years. The lighting needs replacing, the walls need a fresh coat of paint, and boxes of really old stock are stacked up in storage rooms. I have even seen injection-molded plastic signs on the walls for brands of beer that aren't even available anymore.
Sounds dismal, right? Well, not really, because all those factors can spell opportunity just for you, a smart buyer.
Here are the steps to turn that underperforming liquor store into a money machine!
Step one: Make sure you purchase the correct store!
First things first... You have to buy a store with untapped demographic potential. It could be an older "mom and pop" liquor store in a neighborhood that has recently been transformed by the arrival of younger, well-to-do professional consumers. It could be in a part of the city where new office complexes are planned. Whatever it is, it has to have growth potential.
Avoid buying a liquor store in an area that's in decline. Sometimes such stores can be generating positive cash flow by selling half pints of liquor and flask-style bottles of inexpensive wine, but let's face it; a store in an area that's improving will always offer you more potential for growth and increased profitability.
Step two: Cater to a more upscale clientele!
If you're in an area that is attracting a growing number of professional people, start building an upscale inventory that will appeal to them. Don't wait for people to ask for more exclusive wines, get those products on your shelves in anticipation of popular demand.
Then we get to the issue of customer service. If you want to capture an upscale customer group, you'll have to be able to answer questions about various wines - which wines are highly rated, or which go best with a particular kind of food.
One way to provide this service is to hire knowledgeable salespeople. Another way is to hire enthusiastic people and train them, or perhaps become a wine expert yourself. Your choice of strategy depends on your budget, your sales and the size of your establishment.
Step three: Make your upscale store look the part - from day one.
If your store needs renovation or freshening up before it can appeal to your new clients, make sure you budget for this - and always reserve a realistic amount of money for fix-ups. Come to a reality-based total for how much everything will cost, and make this point a significant aspect of your calculations as you negotiate with the Seller for the most reasonable purchase price. Remember, you cannot appeal to an upscale clientele by slapping a fresh coat of paint on dusty shelves. Look at windows, lighting, floor areas, wall coverings and more. Even your cash registers need to be up-to-date and spotless.
Step four: Expand your product offerings beyond alcoholic beverages.
Over the last decade, upscale liquor stores have begun to offer gourmet cheeses and other food products. It makes sense to expand in this way. If people are looking for a good bottle of wine, or some excellent beer to compliment a good meal, why not offer them cheese, olives, crackers and other elegant appetizers? Remember to check local ordinances and zoning to be sure you can sell foods at your location.
Step five: Hold in-store events to attract more of your target clients.
Hold wine tastings, cooking classes and cheese seminars in your store. If an author has recently published a book on wine or cheese, have a book signing on your premises.
Events do more than sell products. They give your store the feeling of a community - and a destination.
Step six: Build an Internet presence.
Set up a store Webpage where you recommend wine, liquors and beer. On your Webpage, make sure to put a sign-up form where customers can subscribe to a professional email newsletter, in which you distribute detailed information about your products.
Also, in your newsletter, include coupons for discounts on wines, beer and other products, and try to be inventive about finding new ways of making it easy for your customers to recommend additional subscribers to you.
Always present your Website visitors with the opportunity to order products strait from your Website store. You can offer local delivery if you have a vehicle, or low cost shipping to a wider area. Be aware, however, that you may be prevented by law from shipping alcoholic beverages to other states, and make sure to check this out before you buy your store, so you can get a realistic idea of the business's true overall profit potential.
------
Richard Parker is the President and founder of the prestigious Diomo Corporation - The Business Buyer Resource Center. His celebrated materials, seminars and consulting have encouraged thousands of business buyers from around the World to pursue their dream of buying a business. Want to discover more about impressive business buying success strategies that really work, then look no further than=> http://www.howtobuyaliquorstore.com/
Click Here for more information
In my many years of helping people buy businesses, I have noticed something interesting about people who are selling their liquor stores. They're usually suffering from extreme burnout!
If you tour a number of liquor stores that are for sale, you'll discover what I mean. The places are usually dingy, and there are bottles on the shelves that could have been sitting there for years. The lighting needs replacing, the walls need a fresh coat of paint, and boxes of really old stock are stacked up in storage rooms. I have even seen injection-molded plastic signs on the walls for brands of beer that aren't even available anymore.
Sounds dismal, right? Well, not really, because all those factors can spell opportunity just for you, a smart buyer.
Here are the steps to turn that underperforming liquor store into a money machine!
Step one: Make sure you purchase the correct store!
First things first... You have to buy a store with untapped demographic potential. It could be an older "mom and pop" liquor store in a neighborhood that has recently been transformed by the arrival of younger, well-to-do professional consumers. It could be in a part of the city where new office complexes are planned. Whatever it is, it has to have growth potential.
Avoid buying a liquor store in an area that's in decline. Sometimes such stores can be generating positive cash flow by selling half pints of liquor and flask-style bottles of inexpensive wine, but let's face it; a store in an area that's improving will always offer you more potential for growth and increased profitability.
Step two: Cater to a more upscale clientele!
If you're in an area that is attracting a growing number of professional people, start building an upscale inventory that will appeal to them. Don't wait for people to ask for more exclusive wines, get those products on your shelves in anticipation of popular demand.
Then we get to the issue of customer service. If you want to capture an upscale customer group, you'll have to be able to answer questions about various wines - which wines are highly rated, or which go best with a particular kind of food.
One way to provide this service is to hire knowledgeable salespeople. Another way is to hire enthusiastic people and train them, or perhaps become a wine expert yourself. Your choice of strategy depends on your budget, your sales and the size of your establishment.
Step three: Make your upscale store look the part - from day one.
If your store needs renovation or freshening up before it can appeal to your new clients, make sure you budget for this - and always reserve a realistic amount of money for fix-ups. Come to a reality-based total for how much everything will cost, and make this point a significant aspect of your calculations as you negotiate with the Seller for the most reasonable purchase price. Remember, you cannot appeal to an upscale clientele by slapping a fresh coat of paint on dusty shelves. Look at windows, lighting, floor areas, wall coverings and more. Even your cash registers need to be up-to-date and spotless.
Step four: Expand your product offerings beyond alcoholic beverages.
Over the last decade, upscale liquor stores have begun to offer gourmet cheeses and other food products. It makes sense to expand in this way. If people are looking for a good bottle of wine, or some excellent beer to compliment a good meal, why not offer them cheese, olives, crackers and other elegant appetizers? Remember to check local ordinances and zoning to be sure you can sell foods at your location.
Step five: Hold in-store events to attract more of your target clients.
Hold wine tastings, cooking classes and cheese seminars in your store. If an author has recently published a book on wine or cheese, have a book signing on your premises.
Events do more than sell products. They give your store the feeling of a community - and a destination.
Step six: Build an Internet presence.
Set up a store Webpage where you recommend wine, liquors and beer. On your Webpage, make sure to put a sign-up form where customers can subscribe to a professional email newsletter, in which you distribute detailed information about your products.
Also, in your newsletter, include coupons for discounts on wines, beer and other products, and try to be inventive about finding new ways of making it easy for your customers to recommend additional subscribers to you.
Always present your Website visitors with the opportunity to order products strait from your Website store. You can offer local delivery if you have a vehicle, or low cost shipping to a wider area. Be aware, however, that you may be prevented by law from shipping alcoholic beverages to other states, and make sure to check this out before you buy your store, so you can get a realistic idea of the business's true overall profit potential.
------
Richard Parker is the President and founder of the prestigious Diomo Corporation - The Business Buyer Resource Center. His celebrated materials, seminars and consulting have encouraged thousands of business buyers from around the World to pursue their dream of buying a business. Want to discover more about impressive business buying success strategies that really work, then look no further than=> http://www.howtobuyaliquorstore.com/
You can find additional info at the following links:
Click Here for more informationClick Here for more information
Benefits Of Getting Specialized Technical Training
There are lots of different reasons why people need technical training in order to establish a career or improve a career. This also includes several different ways that someone could receive training for some type of technical field or job. There are different types of jobs that require very specific types of schooling in order to qualify for that job. When people are applying for jobs or trying to decide what type of career interests them it can be very smart to study and understand the different types of education that are out there. This can be beneficial for a couple reasons which will be discussed below.
One of the first reasons why it can be very important to get some type of schooling or education that is designed to target a specific area of expertise is because it increases the ability to earn more money over someone's lifetime. It has been said that someone that has qualified education can earn up to $1 million more in income over their lifetime. This is by far the most important reason why someone would benefit from receiving schooling in some type of specialized field. Being able to earn more money on an annual basis is going to help improve the life of whoever takes on the education as well as that person's family.
Another reason why it can be very wise to get some specific type of training is because it allows someone to apply for more advanced jobs. It's pretty obvious that a person can make much more money working in some type of technical field or specialized area than someone can working in a general job that anyone could apply and qualify for. In order to differentiate one's self from other people that apply for the same type of job it is necessary to increase the level of education and training that person has. There are many different places that a person can receive education in a certain field. Where someone needs to go to receive the specialized technical training to advance their career will depend solely on what type of training they are looking for.
Now that the reasons are obvious, why receiving higher levels of education and training are beneficial, the next step is choosing what area one would like to specialize in. Since there are certain schools that are geared towards certain types of degrees and certifications it's necessary to know exactly what is the end goal is before hand. Understanding this will make it very obvious what schools are options to help someone receive specialized education.
Author is a freelance writer. For more information on javelin tech training please visit http://www.javelinstrategy.com/blog/.
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Sunday, 17 March 2013
MAKE MONEY MAILING LETTERS!!!
MAKE MONEY MAILING LETTERS!!!
$500 A DAY IS POSSIBLE $$$
DONT FALL FOR THOSE ENVELOPE STUFFING SCHEMES THAT PROMISE $$$
FOR EACH AND EVERY PIECE OF MAIL!!! THIS IS HOW I MAKE A LIVING!
Imagine Earning $100 - $500 per day simply for mailing letters. Payment for your hard work is generous and best of all in a very important way the United States Postal Service is your conduit to these Profitable earnings.
That's right! The United States Postal Service will help you which will enable you to earn money for each and every piece of mail. You owe it to yourself to read this important message thoroughly if you want to make big money mailing letters. As you are reading this, I am making thousands a day by mailing letters. Saying that you can make $100 to $300 daily is being rather modest. Imagine what you can do with $30,000, $60,000 or $100,000 per year. If you learn what a few smart folks already figured out, you can attract in this kind of money just by mailing letters.
NOT WHAT YOU THINK If you think this is some kind of mail order deal, chain letter scheme, mailing list brokerage, ad placing service, sales deal or envelope stuffing scheme, YOU ARE DEAD WRONG! You will just mail letters.
ANYONE CAN DO THIS! This is something that virtually anyone can do. ANYONE!! It takes no special schooling or degrees. Age, sex, or employment history is no factor. And you can be trained how to get paid for mailing letters in less than one hour. I am going to teach you how to get paid exactly as I do. This program is different then those envelope stuffing schemes where they tell you you'll get paid $7 dollars for every envelope you stuff, you will not be placing ads to get people to mail you money and stamps. This is the real way to earn money by mailing letters! You will then be on the fast track to making money by mailing letters right away. This amazing opportunity for putting cash in your pocket by mailing letters simply cannot be ignored!
EARN MONEY IMMEDIATELY We have put all the information and instructions together for you which will tell you how to start making big bucks by mailing letters. "GET PAID TO MAIL LETTERS" promises that you can make a good living by mailing letters for pay. This is not a pie-in-the-sky deal - it legitimately works and is being done now!
READ WHAT OTHERS SAY
First of all i would like to thank you for giving me the inside scoop on mailing letters, Ive tried a few of those envelope stuffing programs and found out they were just scams. This is a wonderful program, Im actually starting to make money and Im very excited! Now i can make as much money as i want! Thank you so much - Jonathan H, Saratoga, CA
After spending a small fortune on worthless get rich quick schemes, books and programs while trying to supplement my income, I am glad to see this program really works."GET PAID TO MAIL LETTERS", is a must for anyone who wants to work at home. - Elizabeth N, Idaho Falls, WY
IMPORTANT PERSONAL MESSAGE
Now "GET PAID TO MAIL LETTERS" will show you step-by-step how you can get paid for mailing letters. You will do no "letter shop" work - You will mail letters for pay. Right now - today - millions of dollars are being made by individuals and U.S. Firms using the methods described in "GET PAID TO MAIL LETTERS". Let us prove it to you by visiting our website.
DONT FALL FOR THOSE ENVELOPE STUFFING SCHEMES THAT PROMISE $$$ FOR EACH AND EVERY PIECE OF MAIL!!! IF IT WERE TRUE EVERYONE WOULD BE DOING IT!!! THIS IS EXACTLY HOW I MAKE MONEY BY MAILING LETTERS!!!
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